Millions and millions of people do. But very few are shown how to win the battle. The challenge isn't one of losing the weight, rather it is one of keeping the weight off — for good. How to maintain your ideal body weight or shape without the constant battles.
According to a BBC News report, one in four adults of the UK population is dieting most of the time; that equates to around 13 million people. Obviously you are not alone if you do the same.
According to the Daily Mail, by
the age of 45 the average woman has tried 61 diets.
Why? Clearly, diets do not work.
Numerous respected sources give the failure rate for dieting as 90% and
upwards. Indeed, according to another BBC News story, just one person per
hundred is successful in reducing their weight permanently. The same report
also went on to say that an estimated 34 million Britons were dieting during
the previous year.
These reports (and many, many others besides), tell us what most people already know: losing weight and keeping it off is a very common struggle, and the widely offered solutions are not effective.
Trying to maintain body weight and shape can be soul-destroying, depressing and downright frustrating. You get your hopes up (based on the false promises of the diet promoters), go through all that denial and hardship, only to be landed back at square one. No wonder it feels like a physical and emotional rollercoaster.
Ok, so we can see that it's tough, but it's not all bad news. If you have
tried a diet you have one very powerful string to your bow. You know that
you are willing to do something about it. Rather than just be miserable
and do nothing, you do act. All you need is to be set off
in the right direction, one that really does lead you to where you want
to be.
But — and it's a very big but — which direction is that?
Thankfully, it's not about denial, or doing without, or starving yourself,
or feeding on unnatural products. How do we know? Because we look at
what other people have done to successfully manage their weight and simply copy them. What they
have done is far more positive than hardship. It's about adding things
to your life, not taking away; how refreshing is that?
But it's more than refreshing — it is proven to work and is unmistakably the most effective way to manage weight.
An organisation called The National Weight Control Registry (NWCR) is
the largest prospective investigation of long-term successful weight loss
maintenance and it gives us some great insight into how people successfully
manage their weight.
What their research tells us (and other research too), is that it's about
lifestyle and embracing the changes that we need to make to tip the energy
imbalance towards weight loss. But — and this is vital — doing
it in a sustainable way so that there is no desire or inclination to return
to the lifestyle that produced the weight issue.
The plan that we have devised for you is not a diet plan; it is a life plan. We offer you the knowledge, expertise, guidance and support to set you off in the right direction and keep you on the path. But, of course, it is up to you to step on to that path.
Running Trim is not just a guide on how to successfully manage your weight, it's also packed full of useful information and tips on how to run easily, enjoyably and sustainably. You can download the first section of the book completely free here.
Or, you can head over to Amazon, grab a copy now and start to discover the hugely rewarding and effective way to lose weight running.